CASe
STUDY
CASE STUDY | Revest/Resonate
Enhancing Revest’s Market Presence via Targeted Community and Content Initiatives
5-minute read
CONTEXT
We partnered with Revest to enhance their community engagement and marketing efforts. Our main goals were to:
- Grow the community
- Activate existing community members
- Create unique and engaging content for Twitter
- Develop a tailored marketing strategy aligning with their internal goals
About Revest:
Revest is an FNFT (Financial Non-Fungible Token) engine allowing users to choose from various types of locks (time, value, address), giving users more control over their investments.
About Resonate:
Resonate empowers investors to protect their principal while gaining the value of their upfront yield, which they can take to DeFi markets.
Strategy
Content Creation:
- Engaging written and video content
- Creation of a podcast series (The Regen Radio)
- Co-marketing initiatives
- Community-building activities
Community Management:
- Regular posting cadence on Twitter
- Discord community management
- Hosting community calls on Discord and Twitter
Implementation
Regular Twitter Posting:
- Maintained a consistent posting schedule to take advantage of the Twitter algorithm.
Podcast Series:
- Created and hosted “The Regen Radio” podcast, featuring partner-specific content.
Community Management:
- Managed the Discord community and organized regular community calls on Discord and Twitter.
RESULTS
+15%
Twitter Followers
- Before: 26k
- After: 29.9k
+667%
Twitter Impressions
- Before: 14.9k (per month)
- After: 114.4k (per month)
+156%
Discord Members
- Before: 939
- After: 2403
+175%
Wallet Holders
- Before: 2397
- After: 6604
+1751%
Market Cap
- Before: $2.7M
- After: $50M
Challenges & Solutions
Complex Subject Matter:
- Challenge: Resonate’s platform was challenging for the average consumer to grasp.
- Solution: Created content that broke down complex information into digestible formats, capturing the audience’s attention.
Community Building:
- Challenge: Needed to build a strong community and brand awareness.
- Solution: Implemented an interlacing marketing strategy, resulting in a vibrant community, high Twitter engagement, and multiple podcast episodes.
Analysis
Our collaboration with Revest successfully grew their community and communicated technical subjects in a more understandable way. This partnership allowed us to achieve numerous milestones and surpass all growth and KPI metrics.
Testimonial
“Working with MDMA has been a great decision for our company. It has allowed me to focus on operations and achieve our roadmap objectives, knowing that marketing is taken care of. They truly understand our branding and narrative, have creative marketing strategies, and provide excellent results.”
-Matt Evans, COO/Co-Founder
This case study highlights a successful marketing strategy that achieved significant growth and engagement, effectively overcoming challenges related to complex subject matter and community building.
-Matt Evans, COO/Co-Founder
This case study highlights a successful marketing strategy that achieved significant growth and engagement, effectively overcoming challenges related to complex subject matter and community building.