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STUDY
CASE STUDY | LTOADS
Reviving LTOADs NFT: A Strategic Approach to Community Building and Market Engagement
5-minute read
CONTEXT
We partnered with LTOADs in February 2023 to market their NFT collection during a challenging bear market. Our goals were to:
- Build a community
- Improve the project’s image within the Link Marine community
- Develop and implement a comprehensive marketing strategy
About LTOADs:
LTOADs is the only Chainlink Ecosystem NFT aiming to reward the Chainlink community for their support and education efforts. The project connects Chainlink BUILD and ecosystem partners with the LINK TOADs community.
Strategy
Content Creation and Community Engagement:
- Written content (short and long form)
- Infographics
- Twitter Spaces
- Video animations (“Pepe the LINK TOAD”)
- Podcasts (“LTOAD TALK”)
- UGC campaigns with postmint.xyz
- Community activities
Events:
- LTOAD Rooftop Kickoff event at SmartCon 2023 (sold out)
Governance:
- Created a 5/9 multi-sig for community treasury control
Implementation
Content and Engagement:
- Consistent posting on Twitter
- Hosted weekly community update Twitter Spaces
- Engaged with OG LINK Marines on Twitter
Pre-mint, Mint, and Post-mint Activities:
- Booked the GT Hotel event centProduced and shared content leading up to, during, and after the minter.
- Held community calls and activities to maintain engagement
Mint Event:
- Successfully minted out within a week, generating $115k into the LTOAD Treasury, now worth $250k
RESULTS
+2097%
Twitter Followers
- Start: 132
- End: 2900
+5700%
Discord Members
- Start: 10
- End: 580
NEW SALES
NFT Sales
- Mint: 7,777 sales
- Secondary: 2,571 sales
+96,733%
Impressions
- Organic Before: 1800
- Organic After: 1.743m
- Additional Impressions
via UGC Campaigns: 2.77m
Challenges & Solutions
Community Perception:
- Challenge: Negative image within the Link Marine community
- Solution: Created engaging content that resonated with the community, converting skeptics into supporters
Mint Pricing:
- Challenge: A/V issChallenge: High initial mint price given market conditionsues and fluctuating marketing funds
- Solution: Gathered feedback and adjusted the price to align with community expectations
Analysis
Our tailored marketing strategy successfully built a strong community, improved the project’s image, and achieved significant growth in engagement and sales. We learned valuable lessons in navigating community feedback and adapting strategies to meet market conditions.
Testimonial
“Having built multiple startups and projects myself, I started working with MDMA for an NFT project in a challenging market environment. We have now been working with MDMA for roughly 5 months and have been truly impressed by their willingness to research and truly understand the target audience. Alex and Chas have come up with a comprehensive, jet-adoptable marketing strategy followed by strong execution via content pieces on blogs and socials, specifically crypto Twitter. They have provided very strong value for their pricing and do not shy away from getting their hands dirty. They have always acted professional, and timely and were reachable 24/7 in case of urgent situations that needed to be resolved. I especially loved their proactive and creative approach to problem-solving and gaining feedback from the community. Web3 marketing is hard, MDMA knows how to work it.”
-Simon Schwerin, Founder of NxGen.xyz
This case study showcases a successful marketing strategy that achieved substantial growth and engagement, effectively addressing challenges related to community perception and market conditions.
-Simon Schwerin, Founder of NxGen.xyz
This case study showcases a successful marketing strategy that achieved substantial growth and engagement, effectively addressing challenges related to community perception and market conditions.